Privacy Policy

1. Introduction

At Pizza luce, we are deeply committed to protecting your privacy and maintaining the trust you place in us when you choose our delicious wood-fired pizzas and exceptional food services. This Privacy Policy outlines our practices regarding the collection, use, storage, and protection of your personal information when you interact with our website, mobile applications, online ordering systems, loyalty programs, or visit our restaurant locations.

This policy applies to all services offered by Pizza luce, including but not limited to online ordering, delivery services, catering, table reservations, loyalty programs, and customer support interactions. By using any of our services, creating an account, placing orders, or providing us with your personal information, you agree to the collection and use of information in accordance with this policy.

Important Note: We never sell your personal data to third parties. Your information is used solely to enhance your dining experience and provide you with the best possible service.

2. Information We Collect

2.1 Information You Provide to Us

We collect information that you voluntarily provide when using our services:

• Personal Identification Information: Name, email address, phone number, delivery address, billing address
• Account Information: Username, password, order history, saved payment methods, delivery preferences
• Payment Information: Credit card numbers, billing addresses (stored using encrypted, secure payment processing systems)
• Food-Related Information: Dietary preferences, allergen information, special dietary requirements (vegan, vegetarian, halal, kosher, gluten-free), favorite orders, portion preferences
• Order Details: Food items ordered, delivery instructions, special requests, timing preferences
• Loyalty Program Data: Points balance, rewards history, membership tier, participation in promotions
• Reservation Information: Table booking details, party size, special occasion notes, seating preferences
• Catering Information: Event details, guest count, menu selections, dietary restrictions for groups
• Communication Records: Contact form submissions, customer service interactions, reviews and feedback, survey responses
• Marketing Preferences: Email subscription preferences, promotional communication settings, notification preferences

2.2 Information Automatically Collected

When you visit our website or use our mobile applications, we automatically collect certain information:

• Device Information: IP address, browser type and version, operating system, device identifiers, mobile carrier information
• Usage Data: Pages visited, time spent on pages, click patterns, search queries, referral URLs, exit pages
• Location Data: Approximate location based on IP address, GPS location (with permission) for delivery optimization
• Cookie Data: Session identifiers, user preferences, shopping cart contents, login status, analytics tracking
• Performance Data: Page load times, error logs, system performance metrics

2.3 Information from Third Parties

We may receive information about you from various third-party sources:

• Social Media Platforms: Profile information if you connect your social media accounts (Facebook, Instagram, Twitter)
• Payment Processors: Transaction verification, fraud prevention data, payment success/failure information
• Delivery Partners: Delivery status updates, driver location, delivery confirmation
• Marketing Partners: Campaign effectiveness data, audience insights (anonymized)
• Data Verification Services: Address validation, identity verification for fraud prevention

3. How We Use Your Information

3.1 Service Provision

• Order Processing: Processing food orders, calculating totals, applying discounts and loyalty rewards
• Delivery Services: Coordinating delivery, optimizing routes, tracking order status, managing delivery times
• Account Management: Creating and maintaining user accounts, password resets, profile updates
• Customer Support: Responding to inquiries, resolving issues, handling complaints, processing refunds
• Quality Improvement: Analyzing ordering patterns, improving menu offerings, optimizing delivery processes
• Personalization: Recommending menu items based on previous orders, customizing user experience

3.2 Communication

• Order Communications: Order confirmations, preparation updates, delivery notifications, pickup reminders
• Customer Support: Responding to questions, providing assistance, following up on issues
• Important Notices: Service changes, policy updates, security alerts, system maintenance notifications
• Marketing Communications: Promotional emails, special offers, new menu announcements (only with your consent)
• Loyalty Program Updates: Points balance, available rewards, exclusive member offers

3.3 Marketing and Analytics

• Personalized Advertising: Showing relevant ads based on your preferences and order history
• Website Analytics: Understanding user behavior, improving website functionality, optimizing user experience
• Campaign Measurement: Measuring effectiveness of marketing campaigns, tracking conversion rates
• Market Research: Developing new products, understanding customer preferences, improving services
• Business Intelligence: Analyzing trends, forecasting demand, optimizing operations

3.4 Legal Compliance and Security

• Legal Requirements: Complying with applicable laws, regulations, and legal processes
• Fraud Prevention: Detecting and preventing fraudulent transactions, protecting against abuse
• Security: Protecting our systems, data, and users from security threats
• Rights Protection: Protecting our intellectual property, terms of service, and legal rights
• Dispute Resolution: Resolving conflicts, handling legal claims, supporting investigations

4. Information Sharing and Disclosure

4.1 Service Providers

We share information with trusted third-party service providers who help us operate our business:

• Payment Processors: Secure processing of credit card transactions, fraud detection services
• Delivery Partners: Third-party delivery services, logistics providers, route optimization services
• Cloud Storage Providers: Secure data hosting, backup services, content delivery networks
• Email Marketing Services: Newsletter delivery, promotional campaign management, email automation
• Analytics Providers: Website traffic analysis, user behavior insights, performance monitoring
• Customer Support Tools: Help desk software, live chat services, ticket management systems

4.2 Legal Requirements

We may disclose your information when required by law or to protect our rights:

• Legal Process: Court orders, subpoenas, search warrants, regulatory investigations
• Law Enforcement: Cooperation with police investigations, fraud prevention efforts
• Regulatory Compliance: Food safety inspections, health department requirements, business licensing
• Emergency Situations: Protecting public safety, preventing immediate harm

4.3 Business Transfers

In the event of a business sale, merger, or acquisition:

• Customer information may be transferred to the new owner
• We will notify you via email and prominent website notice before the transfer
• The new owner must comply with this privacy policy or provide notice of changes

4.4 With Your Consent

We may share your information for other purposes with your explicit consent, such as:

• Promotional partnerships with other businesses
• Social media integrations and sharing
• Third-party loyalty programs or rewards platforms

5. Data Security

5.1 Technical Security Measures

We implement industry-standard security measures to protect your information:

• Encryption: SSL/TLS encryption for all data transmission, encrypted storage for sensitive information
• Network Security: Advanced firewall systems, intrusion detection, DDoS protection
• Access Controls: Multi-factor authentication, role-based access, principle of least privilege
• Monitoring: 24/7 security monitoring, automated threat detection, incident response systems
• Data Backup: Regular automated backups, geographically distributed storage, disaster recovery plans

5.2 Organizational Security Measures

• Employee Training: Regular security awareness training, data handling procedures, phishing prevention
• Access Management: Background checks for employees, confidentiality agreements, regular access reviews
• Vendor Management: Due diligence on third-party providers, contractual security requirements
• Incident Response: Detailed incident response plan, regular drills and testing, forensic capabilities
• Compliance Audits: Regular security assessments, penetration testing, compliance certifications

5.3 Your Security Responsibilities

You can help protect your information by:

• Strong Passwords: Use unique, complex passwords for your account
• Account Security: Don't share login credentials, log out on shared devices
• Email Security: Be cautious of phishing emails, verify sender authenticity
• Device Security: Keep devices updated, use security software, secure WiFi connections
• Reporting: Immediately report suspicious activity or unauthorized access

Security Breach Notification: In the unlikely event of a security breach that affects your personal information, we will promptly notify you via email and provide details about the incident, steps we're taking to address it, and actions you can take to protect yourself.

6. Cookies and Tracking Technologies

We use various tracking technologies to enhance your experience and analyze website usage:

Cookie Type	Purpose	Duration
Essential Cookies	Basic site functionality, user authentication, shopping cart maintenance, security features	Session (deleted when browser closes)
Functional Cookies	User preferences, language settings, location data, personalized content	Up to 1 year
Analytics Cookies	Website usage analysis, performance monitoring, user behavior insights, conversion tracking	Up to 2 years
Marketing Cookies	Personalized advertising, retargeting campaigns, social media integration, ad effectiveness measurement	Up to 1 year

Other Tracking Technologies

• Google Analytics: Website traffic analysis, user behavior tracking, conversion measurement
• Facebook Pixel: Social media advertising effectiveness, custom audience creation
• Web Beacons: Email open rates, newsletter engagement tracking
• Local Storage: Storing user preferences, offline functionality, performance optimization
• Session Storage: Temporary data storage during browsing session

Cookie Management

You can manage cookies through your browser settings. Most browsers allow you to:

• View and delete existing cookies
• Block all cookies or cookies from specific sites
• Receive notifications before cookies are set
• Set preferences for different types of cookies

Note: Disabling essential cookies may affect website functionality and prevent you from using certain features like online ordering.

7. Your Rights (GDPR/CCPA Compliance)

Depending on your location, you may have the following rights regarding your personal information:

7.1 Right of Access

You can request to view all personal data we hold about you, including order history, account information, and communication records.

7.2 Right to Rectification

You can request correction of inaccurate or incomplete personal information, including updating contact details, preferences, or account information.

7.3 Right to Erasure (Right to be Forgotten)

You can request deletion of your personal data, subject to legal retention requirements for business records and transaction history.

7.4 Right to Restrict Processing

You can request that we limit how we use your data, such as stopping marketing communications while maintaining your account.

7.5 Right to Data Portability

You can request to receive your personal data in a machine-readable format or have it transferred to another service provider.

7.6 Right to Object

You can object to processing of your data for marketing purposes, profiling, or other specific uses.

7.7 Right Against Automated Decision-Making

You can request human review of automated decisions that significantly affect you, such as fraud detection or pricing algorithms.

How to Exercise Your Rights

To exercise any of these rights, contact us using the information provided in Section 13. We will respond to your request within 30 days and may require verification of your identity to protect your privacy.

8. Children's Privacy

Pizza luce services are not intended for children under the age of 16. We do not knowingly collect, use, or share personal information from children under 16 without parental consent.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. We will promptly investigate and delete any information we may have collected from children under 16.

Parents and guardians can help protect children's privacy by monitoring their internet usage and teaching them about online safety.

9. International Data Transfers

9.1 Transfer Protections

When we transfer personal data internationally, we ensure appropriate protection through:

• Adequacy Decisions: Transfers to countries with EU adequacy decisions (Japan, Canada, etc.)
• Standard Contractual Clauses: EU-approved contracts ensuring data protection standards
• Data Processing Agreements: Contractual guarantees with all international service providers
• Security Measures: Technical and organizational safeguards during transfer and storage
• Regular Audits: Ongoing monitoring of international partners' data protection practices

9.2 Transfer Destinations

Your data may be transferred to and processed in:

• United States: Cloud storage services, analytics platforms, payment processing
• European Union: Data analytics, marketing services, customer support systems
• Other Countries: As needed for business operations, always with appropriate protections

10. Data Retention Periods

We retain your personal information for different periods based on the type of data and legal requirements:

Information Type	Retention Period	Reason
Account Information	6 months after account deletion	Legal obligations, dispute resolution, fraud prevention
Order History & Transaction Records	7 years	Tax requirements, accounting standards, warranty claims
Marketing Consent Records	3 months after consent withdrawal	Compliance documentation, consent record keeping
Website Usage Logs	Up to 2 years	Security monitoring, analytics, performance optimization
Customer Support Records	3 years	Service quality improvement, training purposes, legal protection
Payment Information	As required by payment processors	Chargeback protection, fraud prevention, regulatory compliance
Delivery Address Data	2 years from last order	Order fulfillment, address validation, service improvement
Loyalty Program Data	Until program termination + 1 year	Reward fulfillment, program administration, audit requirements

Safe Data Disposal

When data retention periods expire, we ensure secure deletion through:

• Electronic Data: Secure overwriting making data unrecoverable
• Physical Records: Professional shredding services with certificates of destruction
• Backup Systems: Automated deletion from all backup and archive systems
• Documentation: Maintaining records of data disposal activities

11. Third-Party Links and Services

Our website and mobile applications may contain links to third-party websites, social media platforms, or integrated services (such as payment processors, delivery tracking, or review platforms).

Important: We are not responsible for the privacy practices or content of these third-party services. Each third party has its own privacy policy and data handling practices that may differ significantly from ours.

Before providing personal information to any third-party service, we encourage you to:

• Review their privacy policy and terms of service
• Understand what information they collect and how they use it
• Check their security practices and data retention policies
• Verify their contact information for privacy-related questions

12. Policy Changes and Updates

12.1 Notification of Changes

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. When we make changes, we will notify you through:

• Website Notice: Prominent banner on our website homepage
• Email Notification: Direct email to all registered users
• App Notification: Push notification through our mobile application
• Account Dashboard: Notice in your account settings area

12.2 Staying Informed

To stay informed about privacy policy changes:

• Check the "Last Updated" date at the top of this page
• Review your email regularly for policy update notifications
• Enable notifications in our mobile app
• Bookmark this page for easy access to the latest version

Your Continued Use: Continued use of our services after policy changes constitutes acceptance of the updated terms. If you disagree with changes, you may close your account and discontinue use of our services.

13. Contact Information

13.1 Filing Complaints

If you have concerns about our privacy practices:

• First Step: Contact us directly using the information above for fastest resolution
• Regulatory Authority: If unsatisfied with our response, you may contact your local data protection authority or consumer protection agency
• US Residents: Federal Trade Commission (FTC) - www.ftc.gov
• EU Residents: Your national Data Protection Authority

14. Withdrawal of Consent

14.1 Marketing Communications

You can withdraw consent for marketing communications at any time through:

• Unsubscribe Links: Click "unsubscribe" in any promotional email
• Account Settings: Update preferences in your account dashboard
• Phone: Call us at +1 346-571-7931 to update preferences
• Email: Send withdrawal request to [email protected]

14.2 Account Deletion

To completely close your account and delete personal data:

1. Log into your account dashboard
2. Navigate to "Account Settings" → "Delete Account"
3. Follow the confirmation process
4. Alternatively, email us at [email protected] with deletion request

Note: Some information may be retained as required by law for tax, accounting, or fraud prevention purposes, but will not be used for marketing or service provision.

15. Conclusion

At Pizza luce, protecting your privacy is fundamental to our commitment to exceptional customer service. We understand that trust is earned through transparency, security, and respect for your personal information. This Privacy Policy reflects our dedication to maintaining the highest standards of data protection while delivering the delicious food and outstanding service you expect from us.

Your privacy rights are important to us, and we encourage you to reach out with any questions, concerns, or requests. We believe that open communication about privacy practices builds stronger relationships with our customers and helps us continuously improve our data protection measures.

Thank you for choosing Pizza luce for your dining needs. We appreciate your trust in us and look forward to serving you with great food and exceptional privacy protection.

Remember: This Privacy Policy was last updated on January 15, 2026. Please check this page periodically for updates, as we may modify our practices to better serve you and comply with evolving privacy regulations.